Sales Growth – Book Review

Sales Growth – Book Review

By: Thomas Baumgartner Find Growth Before Your Competitors Do: To stay ahead, anticipate market demands by surfing trends and mining growth beneath the surface. Consider investing in areas with high growth potential, analyze micro-markets, and leverage big data for unexpected opportunities. For instance, Google’s change in link color, identified through data analysis, added $200 million…

Reality in Advertising – Book Review

Reality in Advertising – Book Review

By: Rosser Reeves A Definition of Advertising: In Rosser Reeves’ 1961 book “Reality in Advertising,” the definition of advertising was revolutionized to be “the art of getting a unique selling proposition into the heads of the most people at the lowest possible cost.” While the context has changed with the advent of digital platforms, substituting…

Purple Cow – Book Review

Purple Cow – Book Review

By: Seth Godin Introduction: Seth Godin’s book revolves around the central theme of transforming businesses by being remarkable. Inspired by a family vacation through the French countryside, Godin highlights the need for products or services that stand out, using the analogy of “remarkable” Purple Cows in a field of ordinary ones. The book explores why…

Persuasion – Book Review

Persuasion – Book Review

By: Robert Cialdini The Front-Loading of Attention: Understanding moments when individuals are most receptive to messages is crucial. Confirmations play a role in decision-making, and channeling attention strategically can enhance persuasion. The human tendency to assign importance to focused elements impacts decision-making. The use of selective information and attention-grabbing stimuli influences persuasion. Holding attention, leveraging…

Predictable Revenue – Book Review

Predictable Revenue – Book Review

By: Aaron Ross Introduction: Unveiling Salesforce’s Success Blueprint Imagine having access to the confidential sales process document that propelled one of the most innovative tech giants, Salesforce, from $0 to over $100 million in revenue in just three years. Fortunately, this treasure trove is not the result of corporate espionage; it’s Aaron Ross’s book outlining…

Positioning – Book Review

Positioning – Book Review

By: Jack Trout Al Ries Introduction: Originally written in 1981, “Positioning” provides timeless advice to navigate crowded marketplaces. In an era saturated with information, the goal is to position a product in the customer’s mind effectively, emphasizing simplicity in messaging. Positioning as a Market Leader: Being the first in a category offers a significant advantage,…

Pitch Anything – Book Review

Pitch Anything – Book Review

By: Oren Klaff Understanding Brain Conflict: Oren Klaff, drawing from 10,000 hours of development experience, identifies the brain’s conflict between the instant, primal decisions made by the amygdala (crocodile brain) and the neocortex (thinking brain). This clash is attributed to the failure of pitches, where presentations assume logical processing by the neocortex but are filtered…

Permission Marketing – Book Review

Permission Marketing – Book Review

By: Seth Godin Introduction: In the realm of marketing, Seth Godin’s Permission Marketing, introduced in 1999, remains relevant in the face of information overload and incessant advertising. In a world bombarded with messages, Godin addresses the challenge of capturing attention and turning strangers into friends and friends into customers through permission. The Way To Make…

Never Split The Difference – Book Review

Never Split The Difference – Book Review

By: Chris Voss The Strong Opening Line Chris Voss, a former FBI negotiator with over two decades of experience, faced a formidable challenge at Harvard University, negotiating against Robert Mnookin, the director of the Harvard Negotiation Project. The scenario presented was a life-and-death situation, testing Voss’s techniques against some of the world’s leading negotiation experts….