SEO For Local Businesses
Are you putting all of your marketing dollars into a yellow pages directory of some type? Stop it! Focus on your Total Online Presence instead. Each and every month there are more than two billion searches online – desktop and mobile – for local businesses. And when you check the number of searches they continue to increase. So it’s critical for your business to be online and offering your products, your services and your solutions to those in need.
so what is local search seo
Are you putting all of your marketing dollars into a yellow pages directory of some type? Stop it! Focus on your Total Online Presence instead. Each and every month there are more than two billion searches online – desktop and mobile – for local businesses. And when you check the number of searches they continue to increase. So it’s critical for your business to be online and offering your products, your services and your solutions to those in need.
what are the benefits of search engine optimization
Whether it’s Google, Bing or Duck – Duck – Go the algorithms are always being fine tuned to provide the person searching with the best ‘match’ for a search query. And because the algorithms are delivering more local results everyday your business has the opportunity to show up in the top results. Let’s say you search for the ‘best your business type in your city’ Google and the other search engines show local results via their geo targeting capabilities. So what we’re seeing now are results in searches that are close or nearby the searcher of very. Ultimately, it’s vitally important to have your local business and its website properly optimized with SEO so it’s your business that shows up on page one.
so how do we help you get our website and google maps listings in the top searches? here's the 8 key steps
(plus many others, we do in the process)
Keyword Research
the absolute first step is to define the exact keyword phrases your ideal client, customer, prospect, patient is using in the search engines on their phones and computers when they are looking for your business and its solutions! By clearly delineating the exact keywords is the only way to ensure your Website and Google Maps Listing will get more traffic as possible at the best ROI. Our goal is to partner with you and your business and help grow and sustain your business online.
Analyze the Competition
the next step will be to dig into your local market and see who is ranking already and are the “players” online. From there we look for ‘gaps’ in their online strategy and also for opportunities to have your business found for various searches online. With the goal to have multiple keyword phrases with enough search volume to increase your website visitors and conversions to sales
Claim Online Business Listings
next go over to Google, Yahoo, Bing, Facebook, Yelp, Foursquare and others to claim and/or clean up your business listings. It’s been said these giants make up 91% of the internet searches. We make sure your business is listed and the business is listed and the business listing is optimized to its fullest. And implement ongoing optimizing to ensure key search results for your chosen keywords.
Content Creation Focused on Local
just like companies who have national and international presence your local business needs content which highlights your local city, town or neighborhood. And this content includes videos, photos, text articles, eBooks, info graphics, PowerPoints, PDF’s and more. Whether you do it on your own or choose a company like ours, it’s no longer an option.
Business Location – Citation Building
the citation is a listing of your Name, Address and Phone Number (NAP) on other websites which are sometimes called directory websites. These sites often include links to your website, your email address and a description of your business. Because these citations are important to your websites online rankings the citation building is always included in our SEO packages.
Reputation Management
part and parcel with all of the above is to review your online reviews. First, we look for positive and negative reviews and deal with the negatives and enhance the present positive reviews. Then we work on adding more positive reviews to your Google, Facebook and Yelp business listings. Your reputation will directly affect your rankings and of course your bottom line
Should You Do This Yourself or Hire a Company Like Ours?
Our team has more than a decade of local SEO experience, which means as Google and other search engines change their means of ranking websites, pages and videos we’re on top of it! If you have an in-house SEO department, then we’re not a good fit, however if you’re looking for a SEO contractor and SEO company where there are no long term contracts you’ve come to the right place! Besides the SEO side of the business we’re building websites, managing pay per click campaigns, creating content like articles, videos and info graphics – plus we manage social media profiles.
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