Day 1 – Spy on Your Competitors: Uncover the Secrets of Their Google Business Profiles Spying on your competitors is a crucial step in any business strategy. Knowing what your competitors are doing, how they are doing it, and what works for them can give you an edge in the market. Google Business Profiles are…

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By: Antonio Garrido The article discusses an alternative approach to the common sales process through the lens of the Sandler Selling System, which comprises seven stages. Bonding and Rapport: Building strong connections involves self-awareness, emotional intelligence, style flexibility, and professional humility. Trust is crucial, and trust-based questions aid in this process. The Up-Front Contract: Establishing…

By: Dean Jackson & Joe Polish Before Unit: Profit Activator #1 – Narrow Your Focus and Select ONE Target Market (at a time): The first step in triggering profit activators is to narrow your focus and select one target market at a time. Instead of trying to capture the broadest possible audience, the advice is…

By: Eric Seigel Introduction: The Value of Predictive Analytics In a world drowning in data, Eric Siegel’s book, “Predictive Analytics,” delves into the power of predictive models to extract valuable knowledge from the vast sea of information. Siegel emphasizes the importance of understanding the objectives, techniques, and limitations of predictive analytics to prosper in a…