Customer Loyalty Loop – Book Review

Customer Loyalty Loop – Book Review

By: Noah Fleming Understanding Cognitive Biases and Memory (Background of the Brain): In navigating customer loyalty, Noah Fleming explores the cognitive biases shaping decision-making, such as anchoring and availability biases. Understanding how memories are influenced sets the stage for creating lasting customer experiences. The Four Stages of the Customer Loyalty Loop: Stage One: Imagination Before…

Crush It – Book Review

Crush It – Book Review

By: Gary Vaynerchuk The Unconventional Journey: Gary Vaynerchuk’s story is not about following conventional paths but embracing one’s true passion. From selling wine at 16 to growing the family business from $4 million to $50 million, Gary felt unfulfilled. Determined to buy the New York Jets, he transformed into a social media sommelier, sharing principles…

Google Business Profile 3-Pack 30-Day Playbook

Google Business Profile 3-Pack 30-Day Playbook

Day 7 – Craft a Magnetic, Keyword-Rich Business Description for Google Business Profile Crafting a magnetic, keyword-rich business description for a Google Business Profile is a crucial step in optimizing your online presence. A well-written description can help your business stand out from the crowd and attract potential customers. With the right keywords, you can…

Convert Every Click – Book Review

Convert Every Click – Book Review

By: Benji Rabhan Introduction to Holistic Conversion Rate Optimization (HCRO): In the pursuit of effective website optimization, Benji Rabhan argues for a shift from a single-page focus to a holistic approach. Holistic Conversion Rate Optimization (HCRO) considers the interdependencies of various components within the web ecosystem, emphasizing that changes to one part can impact others….

Content Inc. – Book Review

Content Inc. – Book Review

By: Joe Pulizzi The Sweet Spot: To develop a successful content marketing strategy, find your “sweet spot” – the intersection of your knowledge or skill and a passion. Whether it’s makeup tutorials by Michelle Phan or addressing customer pain points for established businesses, passion is the driving force. Without passion, the hard work won’t sustain…

Google Business Profile 3-Pack 30-Day Playbook

Google Business Profile 3-Pack 30-Day Playbook

Day 5 – Showcase Your Business Space with Dazzling Photos Business owners know that a strong online presence is key to success in today’s digital age. One important aspect of this is having an eye-catching business profile that showcases the company’s products or services. Day 5 of the business profile challenge focuses on adding dazzling…

Contagious – Book Review

Contagious – Book Review

By: Jonah Berger Social Transmission:  Explore the science behind why things catch on with Jonah Berger’s STEPPS. Word of mouth, more persuasive and targeted than traditional advertising, relies on Social Currency, Triggers, Emotion, Public, Practical Value, and Stories to create contagious products, ideas, and behaviors. Social Currency: Dive into the concept of social currency—sharing things…

Confessions of The Pricing Man – Book Review

Confessions of The Pricing Man – Book Review

By: Hermann Simon The Importance of Pricing for Profits In this section, Hermann Simon emphasizes the crucial role pricing plays in driving profits. He highlights Peter Drucker’s insight that profit is essential for business survival and introduces pricing as a fundamental factor influencing profitability. Simon underscores the three main tasks for managers: creating, communicating, and…

Catalyst  – Book Review

Catalyst – Book Review

By: Jonah Berger Introduction: Change is challenging, often hindered by inertia. Whether in sales, marketing, or personal life, the resistance to change is prevalent. Jonah Berger, in his book, proposes a different approach—becoming a catalyst for change by removing barriers instead of forcing it. A Better Way To Change Minds, Inspired by Chemistry:  Berger draws…

Cause Marketing for Nonprofits – Book Review

Cause Marketing for Nonprofits – Book Review

By: Jocelyn Daw In this insightful article, the author discusses the challenging business landscape and presents two options for organizations: persisting with conventional approaches or embracing innovative partnerships for brand elevation. Jocelyne Daw’s “Cause Marketing for Non-Profits” provides a vivid portrayal of how non-profits and corporations can collaboratively thrive. The subsequent sections unfold as follows:…