News

By: John Jantsch 21st Century Marketing is O2O: In the digital age, the web and online interactions serve as the central hub for marketing decisions. John Jantsch emphasizes the shift from traditional lead generation to being strategically present online while engaging customers in traditional, offline ways. The O2O approach entails having a robust online presence…

Day 11 – Mobile Mastery & Speedy Sites: Optimize for Quick and Easy Access Mobile devices have become an integral part of people’s lives. With the increasing use of smartphones and tablets, it is essential for businesses to optimize their websites for mobile devices. Day 11 of this training series focuses on Mobile Mastery &…

By: Youngme Moon Herd Thinking – why we are all the same: The article starts by addressing the prevalent issue of the “herd mentality” in business, where companies tend to follow the leader in defining their identity based on a few qualities. It emphasizes how industries often evolve into a race for uniformity, with competitors…

By: Tim Sanders Introduction: Tim Sanders and Dealstorming Tim Sanders, an expert in structuring large deals, introduces “Dealstorming,” a method combining dealmaking and brainstorming to crack tough accounts. This approach is valuable for businesses of any size, especially crucial for smaller ones where a significant sale can be transformative. Challenges in Modern Sales Sanders highlights…

Day 9 – SEO Magic: Boost Your Website’s Charm with On-Site Tricks SEO (Search Engine Optimization) is a crucial aspect of any successful website. It involves implementing various techniques to improve a website’s visibility and ranking on search engine results pages. On-site SEO refers to the optimization of a website’s content and structure to make…

By: Noah Fleming Understanding Cognitive Biases and Memory (Background of the Brain): In navigating customer loyalty, Noah Fleming explores the cognitive biases shaping decision-making, such as anchoring and availability biases. Understanding how memories are influenced sets the stage for creating lasting customer experiences. The Four Stages of the Customer Loyalty Loop: Stage One: Imagination Before…

By: Gary Vaynerchuk The Unconventional Journey: Gary Vaynerchuk’s story is not about following conventional paths but embracing one’s true passion. From selling wine at 16 to growing the family business from $4 million to $50 million, Gary felt unfulfilled. Determined to buy the New York Jets, he transformed into a social media sommelier, sharing principles…

Day 7 – Craft a Magnetic, Keyword-Rich Business Description for Google Business Profile Crafting a magnetic, keyword-rich business description for a Google Business Profile is a crucial step in optimizing your online presence. A well-written description can help your business stand out from the crowd and attract potential customers. With the right keywords, you can…

By: Benji Rabhan Introduction to Holistic Conversion Rate Optimization (HCRO): In the pursuit of effective website optimization, Benji Rabhan argues for a shift from a single-page focus to a holistic approach. Holistic Conversion Rate Optimization (HCRO) considers the interdependencies of various components within the web ecosystem, emphasizing that changes to one part can impact others….

By: Joe Pulizzi The Sweet Spot: To develop a successful content marketing strategy, find your “sweet spot” – the intersection of your knowledge or skill and a passion. Whether it’s makeup tutorials by Michelle Phan or addressing customer pain points for established businesses, passion is the driving force. Without passion, the hard work won’t sustain…