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Day 5 – Showcase Your Business Space with Dazzling Photos Business owners know that a strong online presence is key to success in today’s digital age. One important aspect of this is having an eye-catching business profile that showcases the company’s products or services. Day 5 of the business profile challenge focuses on adding dazzling…

By: Jonah Berger Social Transmission:  Explore the science behind why things catch on with Jonah Berger’s STEPPS. Word of mouth, more persuasive and targeted than traditional advertising, relies on Social Currency, Triggers, Emotion, Public, Practical Value, and Stories to create contagious products, ideas, and behaviors. Social Currency: Dive into the concept of social currency—sharing things…

By: Hermann Simon The Importance of Pricing for Profits In this section, Hermann Simon emphasizes the crucial role pricing plays in driving profits. He highlights Peter Drucker’s insight that profit is essential for business survival and introduces pricing as a fundamental factor influencing profitability. Simon underscores the three main tasks for managers: creating, communicating, and…

By: Jonah Berger Introduction: Change is challenging, often hindered by inertia. Whether in sales, marketing, or personal life, the resistance to change is prevalent. Jonah Berger, in his book, proposes a different approach—becoming a catalyst for change by removing barriers instead of forcing it. A Better Way To Change Minds, Inspired by Chemistry:  Berger draws…

By: Jocelyn Daw In this insightful article, the author discusses the challenging business landscape and presents two options for organizations: persisting with conventional approaches or embracing innovative partnerships for brand elevation. Jocelyne Daw’s “Cause Marketing for Non-Profits” provides a vivid portrayal of how non-profits and corporations can collaboratively thrive. The subsequent sections unfold as follows:…

Day 2 – Claim Your Territory: How to Create or Snag Your Google Business Profile Today More and more people are turning to Google to find information about businesses. Whether it’s to check store hours, read reviews, or get directions, having a Google Business Profile can make a big difference in attracting new customers. In…

By: Martin Lindstrom Irrational and Emotional – I’m Human:  Martin Lindstrom explores the irrational and emotional facets of human behavior, asserting that emotions play a crucial role in our purchasing decisions. Emotional engagement with a brand, such as Coca-Cola’s strategic integration into American Idol, leads to lasting associations, while brands lacking narrative integration become easily…

By: Donald Miller The Importance of Message Clarity: Donald Miller’s “Building A Story Brand” emphasizes the significance of a clear and simple message, asserting that a prospect should grasp what a brand offers, how it improves their life, and the steps to buy within the first 5 seconds of encountering it. Principle 1: The Customer…

By: Joseph McCormack Introduction: In the attention-deficit economy, clarity and brevity are essential but often overlooked. This book, a guide by Joseph McCormack, emphasizes the need for concise communication, highlighting the consequences of verbosity, including wasted time, resources, and missed opportunities. The focus is on crafting a compelling, succinct message—a skill crucial in today’s fast-paced…

By: Geno Church Introduction: In the era of digital transformation, the authors of “Brains on Fire” argue that the power dynamics have shifted from B2C and B2B to a P2P world – a world where the Internet revolution is fundamentally about people rather than just technology. Despite technological advancements, human reliance on personal recommendations and…