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Home » real estate coaching » What’s Your USP? | #TomFerryShow Episode 44

What’s Your USP? | #TomFerryShow Episode 44


Have you ever been in a competitive selling situation? Well, the reality is as a real estate agent you are always in a competitive situation. Everyone you talk to knows a real estate agent, whether it's a family member, a friend, or a co-worker's spouse. So, the question I have for you is ... what are you doing to become THE go-to agent in your marketplace?

The first step to staying top-of-mind and winning more listings is to formulate your USP (Unique Selling Proposition). Your USP is what makes you stand apart from the crowd, what's memorable about you, and why the client should select you over the competition.
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