Zag – Book Review

Zag – Book Review

By: Marty Neumeier Building a Brand: Navigating the Clutter Building a brand today is challenging due to information clutter, and Marty Neumeier offers a solution with 17 steps. First, he defines a brand as “a person’s gut feeling about a product, service, or company,” emphasizing others’ perceptions. Brand-building is about forming tribes based on trust,…

Youtility – Book Review

Youtility – Book Review

By: Jay Baer The Evolution of Marketing: Acknowledging the significant changes in marketing over the past few years, Jay Baer emphasizes the shift from traditional top-of-mind awareness strategies to the current challenge of reaching scattered audiences who are harder to engage. Baer proposes two choices for businesses: being disproportionately amazing, interesting, human, wacky, or timely…

You Can’t Teach a Kid to Ride a Bike at a Seminar – Book Review

You Can’t Teach a Kid to Ride a Bike at a Seminar – Book Review

By: David Sandler Introduction In 1966, David Sandler revolutionized sales with his unique approach. Struggling as a young salesperson, he abandoned traditional methods and created the “verbal contracts” of his 7 Step System for Successful Selling. Grounded in psychology, Sandler’s system remains effective today. Strategies for Success: Dummying Up Successful salespeople employ “dummying up,” resembling…

Winning with Customers – Book Review

Winning with Customers – Book Review

By: Keith Pigues Discover: Uncover the Value (Metric and Preparation) The first step, Discover, involves understanding the value your business brings to your customer. The authors introduce the Differential Value Proposition (DVP) as a measurement tool, combining unique attributes and their impact on customer profitability. By preparing with a hypothesis for value attributes and profit,…

Winning Body Language – Book Review

Winning Body Language – Book Review

By: Mark Bowden Introduction: Communication Is More than Words Communication is a nuanced dance between words, body language, and emotions. The impact of a message extends beyond verbal content; it’s deeply intertwined with non-verbal cues and the emotional atmosphere it creates. Mark Bowden’s insights in “Winning Body Language” emphasize the pivotal role of body language…

Whale Hunting – Book Review

Whale Hunting – Book Review

By: Tom Searcy and Barbara Smith In the quest for transformative business deals, lessons from ancient Inuit whale hunting provide a strategic approach. Lesson #1: Know the whale by charting competitive waters and creating a target filter. Lesson #2: Send out the scouts and compile a “whale chart” with detailed information on potential companies. Lesson…

Viral Loop – Book Review

Viral Loop – Book Review

By: Adam Penenberg Viral Business Foundations: Adam Penenberg delves into the concept of building a “viral business,” emphasizing that it’s more than just crafting a viral video. Drawing from historical examples like Tupperware, he highlights the essence of incorporating virality directly into the product, exemplified by Hotmail’s strategy of user-driven growth. Tupperware’s Pioneering Virality: In…

Value Proposition Design – Book Review

Value Proposition Design – Book Review

By: Alexander Osterwalder Understanding Customer Jobs: The first step in achieving product/market fit involves understanding the jobs your customers are trying to accomplish in their work and lives. These jobs could be functional, social, or emotional. It’s crucial to grasp these jobs in your customers’ own words, as the language they use is key to…

Unmarketing – Book Review

Unmarketing – Book Review

By: Scott Stratten Becoming a Recognized Expert: To transform your business using the combination of the “Hierarchy of Buying” and social media, start by positioning yourself as a recognized expert. Deep expertise in your field is crucial, and then focus on creating traction, building momentum, and expanding your platform through consistent and strategic use of…