The 3 Audiences To Target In Facebook For Realtors


Do you hate using Facebook for Realtors? I don't blame you it can be frustrating.

Who’s the best audience to target in Facebook for Realtors? Facebook targeting used to be easy until the Special Ads Category was put in place. Trying to get your ads approved today is super frustrating, so what is the best targeting now? This article will walk you through the different audiences that have the best return on investment you can target despite the annoying special ads category.

What’s Targeting?

Targeting is who you are defining or telling Facebook to place your ads in front of.

“BOOST” or Ads Manager?

The Ads Manager is Facebook’s advertising tool where you can set up more detailed targeting options, run multiple ads at the same time to various audiences, and define more clear objectives.

The boost button is a limited version of what you can do in Ads Manager. If you want to really dial in your targeting, you should be doing it inside of Ads Manager.

Here are the 4 best audiences to use in Facebook for Realtors
1. Your Farm
2. Your Database
3. Retargeting Audiences

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