Branding Yourself In Real Estate With Content Creation


Are you feeling stuck branding yourself in real estate? What do you say or more importantly how do you say it?

A lot of real estate professionals struggle to think of themselves as a brand. But it may not be as hard as you think. You cannot being branding yourself in real estate without first figuring this out.

After all, there’s only one of you! And if you share what makes you unique with the rest of the world on a regular basis (and occasionally remind them you’re in real estate), you’re well on your way to building a brand that people will remember.

Shelton Wilder is the veteran entrepreneur behind the Shelton Wilder Group, an elite real estate team based in West Los Angeles. With less than five years of experience, she has built a seven-figure business and qualifies as one of the top 1.5% of agents in the US. Prior to real estate, Shelton worked in the fashion industry as a buyer, stylist and designer, appearing on Shark Tank to pitch her clothing line back in 2012. She is also the creator of the Wilder Ways of Real Estate, a course designed to help agents branding yourself in real estate and market their business.

On this episode of the podcast, Shelton joins me to explain why she believes branding yourself in real estate on social media, sharing her off-the-cuff approach to video and her commitment to posting consistently—every Wednesday for nearly four years. She challenges agents to treat real estate like a business, reinvesting a portion of their revenue in marketing rather than chasing leads for a short-term payoff. Listen in for Shelton’s insight on gift giving as a branding opportunity and learn how to leverage content creation to remind your sphere of who you are and what you do.

Today’s Topics On Branding Yourself In Real Estate
Shelton’s transition from fashion to real estate and the parallels between the two industries
Why Shelton credits much of her success to building a branding yourself in real estate on social media
Shelton’s off-the-cuff approach to video and what percentage of her posts are real estate related
Shelton’s commitment to posting a Wilder Wednesday video every week for nearly 4 years
Why you can’t worry about what other people think of your videos
How Shelton involves the team in her video strategy
How Shelton demonstrates her Southern hospitality through gift giving
Running your real estate team like a business vs. chasing leads for a short-term payoff
Why it’s impossible to track the ROI on any one marketing video
Connect with Shelton

Learn more about Shelton’s real estate team at sheltonwilder.com and check out her course at wilder-ways-of-real-estate.mykajabi.com/wilder-ways-of-real-estate-2021. Follow Shelton on Instagram at instagram.com/sheltonwilderestates/.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
👉Subscribe https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A
☝☝☝

Send me a message or comment and I'll get back to you right away

NAME
: Real Estate Maketing Dude aka Mike Cuevas
Call/Text Direct:
773-988-6599
Email: ChiefDude@YourMarketingDude.com
Website:
https://www.realestatemarketingdude.com/

Follow me on Instagram: https://www.instagram.com/therealestatemarketingdude/
Follow me on Facebook: https://www.facebook.com/RealEstateMarketingDude/

👉Like seeing videos like this? I create them weekly in no particular order.
Subscribe here 👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇
https://www.youtube.com/channel/UC8HiIBp5sa3wKVes_1Ksr4A

Want Some FREE Marketing Stuff?

Take My FREE Training Here- https://bit.ly/2GhI27S
Take My PAID Advanced Training Here- https://bit.ly/2Gf1AcP
Learn More About My personal branding software here -https://bit.ly/2O774ej
Need Help With Your Brand? Check this out- https://bit.ly/36mq1j8
Need helping running You Tube Ads? check this out- https://bit.ly/37khnDd
Need help with your videos? We'll do it for you - https://bit.ly/30MXhz1

Want More Information On Real Estate Marketing & Attracting

Watch My 5 Video Training Series- https://bit.ly/2Gi8SfP
Watch My Funny Videos Here - https://bit.ly/2GahWmX
Watch My Video Blogs Here- https://bit.ly/2NNohsG
Watch My How To Video Shoot Tips Here - https://bit.ly/38ubFP8
Watch Some Of Our Clients Videos Here - https://bit.ly/2NKf5p6
Watch MORE of Our Clients Community Videos Here- https://bit.ly/38rOLI9
Watch My Podcast & Webinars Here- https://bit.ly/2G8BGaO

We are like having a part time marketing assistant that handles all the stuff you or your assistant don’t know how to do (but really want to implement). We will take on all the heavy lifting and will create a content marketing strategy focused around your database and local community that keeps your brand top of mind.

#brandingyourselfinrealestate #realestateagent #realestatemarketing