Personal Branding & The 3 Things That Make It Happen


What the hell is personal branding?

A lot of us believe that once we have a cool logo and a website, the exercise of personal branding our real estate business is done. But if you don’t have enough clients, you’re not finished. So, what else is involved in personal branding?

It's a giant popularity contest with personal branding.

Edwin Dearborn is the Content and Media Strategist behind 10X Media Group, a business development firm out of Las Vegas, Nevada. He specializes in personal branding in the digital space, humanizing the image of professionals like dentists, lawyers and real estate agents. Edwin is also the author of Power Branding Secrets: Spark Customer Interest and Ignite Your Sales.

On this episode of the Real Estate Marketing Dude podcast, Edwin joins me to share the three elements of his personal branding triangle and explain why branded communication is crucial in landing new clients. He discusses the role consumer experience plays in building a personal brand, describing how a higher level of service allows agents to charge a higher commission. Listen in for Edwin’s insight into the value of an email list and learn how YOU can leverage content creation to build your reputation and earn more clients online!

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: Real Estate Maketing Dude aka Mike Cuevas
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Are you trying to stand out in you real estate marketing efforts? The key is to not try too hard and just be you!
Everyone wants to make real estate videos that aren't boring, right? Well the absolute key to doing this isn't trying to be something you're not like I did in this video, but more of who you really are. Creating videos that express your brand's story is how you bring authenticity to the content you are creating!

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