Lead Generation & Calculating Your ROI with Dan Rochon

Lead generation can be a very dangerous business if you don't know how to measure your ROI. We all know that the most important part of running a business is turning a profit. But, next year’s profit is already being impacted by the investments you’re making today. So how do you determine what to invest in key parts of your business like marketing or lead generation? Understanding and tracking your return on investment (ROI) in lead generation is the first step to boosting your net profit down the line.

Dan Rochon is a numbers guy. He started selling real estate in 2007 and within a year and a half, he bought the brokerage he worked for. Dan ran that brokerage for ten years before he sold it and decided to share his knowledge by writing a book. Today, Dan is a coach and author, having just spent 13 months writing “Real Estate Evolution: The Ten Step Guide to C.P.I.”

On this episode of Real Estate Marketing Dude, Dan joins me to offer his advice on understanding and calculating ROI on lead generation. Dan breaks down how much an agent should allocate to different areas of their business and shares three things every real estate agent needs to do as soon as they get their business off the ground. Listen in for Dan’s 3 pillars of business and how you can make the most out of your marketing budget.
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