Real Estate Agent vs. Investor Friendly Real Estate Agent

What's the difference between a Real Estate Agent vs. Investor Friendly Real Estate Agent?
Alot. Today's real estate agent needs to be more than a door opener, they need to be skilled in real estate investing. People today don't hire you for your license, they do it for your expertise as a real estate agent who can give solid advice. Investor friendly real estate agents leverage their knowledge to partner with real estate investors and sell WAY more homes than your typical real estate agent.

For whatever reason, most real estate agents shy away from partnering with investors. But here’s the thing: Rehabbers and wholesalers are already spending tens of thousands of dollars every month on motivated seller leads. They convert about 10% of those—and throw the rest away! So, what if you could turn those turndowns into listings?

Chris Craddock is the Founder and CEO of The Redux Group, a real estate team out of Northern Virginia built around being an investor friendly real estate agent lead generation model. His team specializes in closing on distressed properties, selling nearly $120M in volume last year. Chris is also the creator of the REI Agent Program and the cohost of Uncommon Real Estate, a podcast dedicated to helping real estate agents and investors grow their business with creative real estate solutions.

On this episode of the Real Estate Marketing Dude podcast, Chris joins me to discuss where to find real estate investor partners and what his team does to build relationships with these rehabbers and wholesalers. He explains how his team closes on investor referral leads at a high level, turning ‘trash into cash’ and commanding an above-average commission while they’re at it. Listen in for Chris’ insight on positioning yourself as a real estate agent who is a problem-solver and learn how to leverage investor referrals to get listings!

Today’s Topics
What inspired Chris to build a team around an investor-agent model
How much investors spend on finding motivated sellers
Why Chris’ team commands an above-average commission
Positioning yourself as a problem-solver, not a typical real estate agent
How Chris turns an investor’s turndown deals from ‘trash into cash’
What Chris does to build relationships with rehabbers and wholesalers
Chris’ 17-step process for closing 50% of his investor referral leads
How to identify the reason someone is moving in a distressed situation
Chris’ advice on where to look for real estate investor partners
Connect with Chris
Learn more about Chris’ system at and listen to Uncommon Real Estate at Follow Chris on Instagram at or Facebook at


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: Real Estate Maketing Dude aka Mike Cuevas
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