Relationship Marketing Strategies | Love On Your Database With Client Events


Relationship marketing strategies are more effective than lead generating strategies. If you are stuck of thinking of a way to stay in front of your database, try listening to this episode and learn how Lana's approaches her client event planning.
Here's what we're covering in this episode:
-Why Facebook is better than a business card
-Taking advantage of the invite process’ five touches
-Why tagging is the best marketing you can’t buy
-How pie delivery kicked off Lana’s client events
-What is clienteling and how can it help you make connections
-Lana’s list of yearly parties
-Why you have to have a photobooth at every event
-Owning the attention of the people you want to work with
-Which invitations you should be sending out to get maximum attendance
-How to market SOI on a monthly basis
-Why the people you meet in person convert
-How often to set up client parties
-The best way to break bread with clients

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