Intention Economy and the Future for Real Estate Marketing | Raluca Monet from Google

Raluca Monet from Google shares very important insights on the future of consumer behavior and the transition into an intention economy.
What's the difference between interest from intent? Interest and intent are two very different things. Just because somebody wants to know the value of their property, does not mean that the person wants to sell their home.
Therefore it's very important to know what people are intending to do, not what they're interested in.
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