How a Clear “Why” Helps Your Video Succeed | #WaterCooler

Nick Slocum's real estate team put out a great video educating viewers - but it missed an important ingredient. Chris Smith and Jimmy Mackin explain how adding a "why" (and captions and better sound) would have taken this good video to greatness.

Ready to make your own videos? We've got a guide on the Curaytor Blog to get you started: