Do Your ISAs Know Who Your Customers Are? | #WaterCooler

You want your salespeople to know what they're selling, obviously, but it is crucial they know to WHO they're selling. Chris Smith talks with Curaytor's head of sales, Sarah Mailloux, about the importance of training your inside sales assistants to know who your customers are.

An ISA could call your "dead" leads and bring them back to life. See how a Curaytor client did it on the Curaytor Blog: