Ethan Beute Tells You “Why” You Should Watch This Video | #WaterCooler

Chris Smith and Jimmy Mackin ask Bomb Bomb's Ethan Beute about how providing a "Why" or "Because" to an email and video subject makes it more likely a reader will open it.

Using video in your emails is just one email marketing strategy worth copying. We put a bunch more together on the Curaytor Blog: